Tag Archives: Digital

Hospitality Industry Tech Update: “Two Digital Disruptors Hurting Hotels”

Airbnb’s price positioning play—accommodations often are less expensive than similar hotel rooms—is not sustainable, he said.20150730_distributioin_RSSDisrupter Once the platform is forced onto a level playing field and starts collecting taxes, it will costs hosts more to do business.

In an industry with so many variables, one thing is certain: Hoteliers are woefully inadequate when it comes to technological innovation. And that makes the impact felt by the so-called disruptors all the more disruptive.

Thus concluded a panel of owners and operators titled “Disruption 2020: The digital marketplace” at the Revenue Strategy Summit.

“We’re still stuck in the Stone Age,” said Shai Zelering, managing director of operations and asset management for Thayer Lodging, Brookfield Hotel Properties. Instead of investing in new technologies, hoteliers are more obsessed with new guestrooms amenities that ultimately don’t matter, he said.

“It’s about priorities,” he added.

To that end, panelists identified the two major disruptors that require the industry’s immediate attention.

For more: http://bit.ly/1MOx3yS

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Filed under Hotel Industry, Management And Ownership, Technology

Hospitality Industry Technology Solutions: “Smart Hotelier’s 2014 Top 10 Digital Marketing” Strategies

Hotel Yearbook 2014

Hotel Yearbook 2014 Digital Trends

Click on “Top 10” to view document.

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Filed under Guest Issues, Magazines, Management And Ownership, Risk Management, Technology

Hospitality Industry Technology Solutions: Hotel Guests Are Increasingly “Comfortable With Transition To Digital Services”; The Increasing Benefits Of “Cost Savings And Inventory Management”

“…most guests, especially younger ones who are used to having information at their fingertips, were comfortable with the Hotel Technology Solutionstransition to digital… Some hotels, especially luxury brands, are more likely to keep both the staff interaction and the technology offeringsHotels are also using technology to save money and manage inventory. Workers used to have to count sheets, towels, robes and table linens by hand on the way out of the hotel to the laundry and on the way back in, to try to avoid theft. Some hotels now stitch in small radio frequency ID tags, which transmit radio waves, so that when a cart of laundry passes by a sensor, the number of items inside is displayed. The method saves time in counting items and has decreased theft…”

Hotels around the world are using technology in new ways, with the goal of speeding up or personalizing more services for guests. David-Michel Davies, president of the Webby Media Group, said he visited Internet companies around the world each year for the Webby Awards, which honor excellence on the Internet. He said he had found that hotels were using technology as a substitute for human hospitality.

Instead of the staff at the front desk offering advice on where to go for dinner, guests may be lent an iPad loaded with maps and suggestions for local restaurants and sightseeing. A hand-held device in the room might control the television, blinds and temperature, replacing the role of the bellman who would describe how the features in the room work when he dropped off a guest’s luggage. “Hotels are transforming service into a digital concept,” Mr. Davies said.

Barbara Kahn, who studies consumer decision-making as director of the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania, said most guests, especially younger ones who are used to having information at their fingertips, were comfortable with the transition to digital. Some hotels, especially luxury brands, are more likely to keep both the staff interaction and the technology offerings, she said.

Some technology offerings extend beyond the hotel’s walls. The Park Hyatt Tokyo rents guests a pocket-size mobile Wi-Fi connector to use with an iPhone, iPad, BlackBerry or laptop to make international calls and get Internet access wherever they go during their stay.

For more:  http://www.nytimes.com/2013/04/23/business/electronic-smarts-at-hotels-attract-guests.html?pagewanted=all&_r=0

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Filed under Guest Issues, Maintenance, Management And Ownership, Risk Management, Technology

“Hospitality 2015” From Deloitte: Hotel Ownership And Management Must Position Companies For Future Success, Profitability And Risk Reduction

CLICK ON PICTURE TO OPEN: "Hospitality 2015: Game Changers Or Spectators" From Deloitte

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Filed under Green Lodging, Insurance, Management And Ownership, Risk Management, Training