Tag Archives: hotel amenities

Hospitality Industry Management Update: “Hospitality Industry, Firm Reduce Waste, Save Lives With Soap Recycling Program”

Thus far, Clean the World has collected 166,225 pounds of soap from LVS properties worldwide, says Kristin McLarty LVS director of corporate communication.soap-42715 That’s the equivalent of 886,540 bars of soap to children and families around the globe. LVS also has diverted 49,347 pounds of bottled amenities, that’s 526,368 bottles of lotion, shampoo and conditioner for reuse by Clean the World.

As hospitality companies strive to increase sustainability and lessen their environmental footprint, hotels across the country and around the world are recycling used soap and other discarded amenities from guest rooms to reduce waste and even save lives.

Through Clean the World, an Orlando, Fla.-based social enterprise, hotels recycle soap and bottled shampoo, conditioners and lotions previously adding to the waste stream. The company, says founder and CEO, Shawn Sheiperl, is remanufacturing used soap and distributing it to impoverished people fighting diseases like pneumonia and cholera in countries in Africa, India and Central America.

Partnering since 2011, Las Vegas Sands (LVS), which owns hotels in the U.S. and Asia, including the Venetian and Palazzo resorts in Las Vegas, recycles with Clean the World as part of its global corporate program, Sands Cares, which works to reduce its global environmental impact.

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Filed under Employee Practices, Green Lodging, Hotel Employees, Hotel Industry, Management And Ownership

Hospitality Industry Marketing Update: “5 Low-Cost, Content-Marketing Tips For Hotels”

Information on guestrooms, hotel amenities and features on property are still top of mind for guests arriving to the hotel. When figuring out a content marketing strategy for Hotel Josef and Hotel Maximilian, Amiraux found that guests do want to see information specifichotelmarketing to the properties…Sharing property information on social media is one way to market and showcase the “nuts and bolts” of a hotel. “Any of our social media is leading our guests to our website. We want our content there to be the best (high-res photos, videos, fresh content, etc.),” Amiraux said.

Hoteliers can connect with travelers on a deeper level—without adding much extra cost—by implementing content marketing as a permanent fixture within their marketing strategies, panelists said during a recent webinar.

During the webinar titled “Content marketing 101 for hotels,” hosted by Leonardo, two independent hoteliers discussed low-cost, effective ways to implement content marketing strategies for their respective hotels.

“Content marketing is wonderful because you have relevant content on the Internet that is drawing potential customers straight to your website,” said Adele Gutman, VP of sales, marketing and revenue for Library Hotel Collection. “It’s not that you’re selling to them. They’re finding you because they’re looking for that information.”

Gutman manages content marketing for the collection’s four Manhattan properties in New York City, and because her hotels don’t affiliate with a brand, the marketing budget tends to be smaller. “We have to be more creative,” she said.

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Filed under Hotel Industry, Management And Ownership, Social Media