Hospitality Industry Technology Update: “How to Protect Your Online Presence”

“…Starkov suggests that franchisees put pressure on the brands to gain access to their own listings so they can better manage their online reputation. Image ‘If there is no ownership of the listing and no responses from the property, even the positive reviews don’t sound credible,’ he says. ‘And negative reviews without a response sends a signal that the hotel doesn’t care’…”

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings feed results into Google Search, Maps, and Hotel Finder, Google worked quickly and quietly behind the scenes to correct the links. And despite the irritation of this hack, there are key takeaways for hoteliers that can help them protect their online presence.

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