Tag Archives: Webinar

Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

At a time when guest-centric thinking has become critical for differentiating hotel brands,reinvent marketing hoteliers need solid information about guest preferences and behavior in order to deliver customer-centric marketing. By transforming not only their marketing efforts but their entire businesses in this way, hoteliers can deliver the value that today’s empowered guests crave.

Hoteliers: It’s not about you.

Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel.

There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.

For more: http://bit.ly/1vJxmQh

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Filed under Guest Issues, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media

Hospitality Industry Insurance And Legal Solutions: “Live Webinar” On “Lodging And The ADA” Presented By HospitalityLawyer.com On July 17

HospitalityLawyer Lodging and the ADA WebinarHospitalityLawyer Lodging and the ADA Webinar 2HospitalityLawyer Lodging and the ADA Webinar 3

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Filed under Guest Issues, Insurance, Liability, Maintenance, Management And Ownership, Risk Management, Training

Hospitality Industry Insurance Solutions: “HospitalityLawyer.com” Presents “Live Webinar” On “The Healthcare Act” On July 10

HospitalityLawyer Live Webinar July 10 Healthcare Act

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Filed under Health, Insurance, Labor Issues, Liability, Management And Ownership, Risk Management, Training