Tag Archives: How-to

Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

At a time when guest-centric thinking has become critical for differentiating hotel brands,reinvent marketing hoteliers need solid information about guest preferences and behavior in order to deliver customer-centric marketing. By transforming not only their marketing efforts but their entire businesses in this way, hoteliers can deliver the value that today’s empowered guests crave.

Hoteliers: It’s not about you.

Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel.

There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.

For more: http://bit.ly/1vJxmQh

Comments Off on Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

Filed under Guest Issues, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media

Hospitality Industry Bed Bug Update: “How to Search Your Hotel Room for Bed Bugs”

“…I also found “joke” apps pretending to be bed bug detectors for the purposes of freaking your friends out,bedbugs2 and some highly bogus “ultrasonic repelling” apps that suggest they turn your phone into a sonic threat to bugs of all kinds. There is no evidence that bed bugs or mosquitoes are repelled by ultrasound. Don’t waste your money…”

You’re packed for your trip, your boarding passes are downloaded… and then that little moment of terror hits. What if the hotel you’re going to stay in has bed bugs? It’s a real concern, but by being vigilant, you can reduce your chances of bringing home some unexpected souvenirs.

I don’t put a lot of trust in online hotel bed bug ratings or reports; infestation status can change from day to day, and there is no reliable way to verify that reviews are not fake.

Here’s how I search for bed bugs when I arrive at a new hotel. I can’t promise this is foolproof, but knowing how one slightly-paranoid entomologist deals with the threat of bed bugs might be useful to some readers.

For more: http://wrd.cm/1odGOha

Comments Off on Hospitality Industry Bed Bug Update: “How to Search Your Hotel Room for Bed Bugs”

Filed under Bed Bugs, Hotel Industry, Maintenance, Management And Ownership