Tag Archives: Hilton

Hospitality Industry Management Update: “How to Combat Last-Minute Cancellations”

“If it’s one call from a regular guest who has to cancel at the last minute because of extenuating circumstances, that’s not a problem,” Rauch said. “Our goal is to protect and grow our revenue.Cancellations-feature But at the same time, we have no desire to have guests hate us. The last thing we want is for someone to badmouth us on social media because of how we handled their cancellation.”

With last-minute cancellations having the potential to wreak havoc in the revenue management arena, hoteliers from Los Angeles to London are opting for a range of solutions that include tightening the rules on refundable bookings and turning to more sophisticated algorithms to forecast.

Last-minute cancellations have been on the rise in recent years amid an emergence of online tools and platforms that make it easier for consumers to shop and compare hotels, explained Bjorn Hanson, a hospital industry expert and professor with the New York University Preston Robert Tisch Center for Hospitality and Tourism.

“It’s an increasing problem that needs to be addressed,” he said.

“People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate,” said Jamie Pena, VP of global distribution and revenue strategy for Omni Hotels & Resorts.

She and many of her fellow industry colleagues are taking action.

For more: http://bit.ly/1WA7So6

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Management Update: “Airbnb Grows to a Million Rooms, and Hotel Rivals Are Quiet, for Now”

In Austin, Tex., each 10 percent increase in Airbnb listings resulted in a 0.35 percent decrease in monthly hotel room revenue,airbnb according to a study by Boston University. Less expensive hotels and those focused on leisure travelers were most affected when Airbnb developed in their area, the study found.

By any measure, Airbnb’s growth has been stunning since the company was founded in 2008. It now has more than a million rooms available in homes, apartments and even former barns — more places to sleep than hotel giants like Marriott and Hilton.

Despite this growth, though, the big hotel chains, at least outwardly, have yet to take substantial action to counter the potential threat from the upstart lodging service.

One reason is the strength of the travel market over all. Spending on hotels this year is projected to be even higher than last year’s robust outlays, according to Douglas Quinby, an analyst for Phocuswright. Other reasons include the ingrained habits of travelers, particularly older ones and business travelers on expense accounts, who see no reason to change their ways.

For more: http://nyti.ms/1zWgiir

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Filed under Guest Issues, Hotel Employees, Hotel Industry, Management And Ownership, Risk Management, Social Media